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Facebook blocking ads pointing to Hike website

Hike messenger

Facebook has been reportedly blocking the URLs pointing to Hike’s website. Hike competes with Facebook owned Whatsapp in India and other Asian markets.

Facebook hasn’t been an ethical player when it comes about business, this has been a proven fact for quite some time now and joining the list is the new controversy including the competitor Hike.

Hike is an instant messaging app built by the joint venture on Bharti (India) and Softbank (Japan). Led by Kavin Bharti Mittal, Hike has shown significant growth in India and it faces direct competition from Facebook owned Whatsapp.

“Advertisers have, among other options, the option to ‘send people to your website’. A few weeks back, we were suddenly blocked from using this option while we were able to use other non action-led options,” a Hike spokesperson told PTI (Press Trust of India).

The spokesperson went on to add that the team was considering it to be a technical glitch at first, however, when contacted, facebook confirmed that Hike will not be able to run its advertisement on Facebook platform.

Hike was launched back in December 2012, and till date, it has raised around 86 Million Dollars from Tiger Global and Softbank. Recently, it became the second biggest instant messaging app in India with over 70 million active users.

As stated at the beginning of this article, facebook has had a history of turning down the efforts of competitors who use facebook as a medium to grow. Recently, Facebook had blocked the URLs pointing to Telegrams’ app and website and now hike falls into the same list.

We will keep you updated with any advancement in this case. Stay tuned. :)

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