India becomes second largest smartphone market, surpassing US


In the latest report by Counterpoint research, India has surpassed US to become the second biggest smartphone market after China.

A report by CounterPoint Research stated that 100 million smartphones were shipped in India in 2015, showing a growth of 23.3 percent as compared to 2014 when the number of shipments was 81.1 million.

“India has inched past the US to become the second largest smartphone market in terms of active unique smartphone user base in the world with the base crossing 220 million users. This speaks volume for the scale India market provides for any player in the mobile connected ecosystem,” Counterpoint Research Senior Analyst Tarun Pathak said.

He added that India has a lot more potential and the penetration is still less than 30% of how big it could be, considering the population of the country.

Also, looking at the strong adoption rate of 4G service and 4G enabled headsets, smartphone shipment touched the 25 million mark in last quarter of 2015, compared to 22 million devices in the same quarter last year.

“The Indian smartphone demand grew strongly during the holiday season in the Q4 2015 quarter. However, the consumer demand waned since mid-November leading to smartphone shipments decline 11 percent sequentially,” Counterpoint Research Research Analyst Pavel Naiya said.

The level of support for the 4G services is so huge that every alternate device shipped in this quarter was a 4G LTE compatible. This was further supported by the rollout of 4G services by various leading brands across states.

The 4G adoption rate has been pretty solid and the way competition in the market is provoking the manufacturers to launch lesser priced 4G enabled smartphones, we predict that the figure will multiply in the coming quarters.

At the end of the December 2015 quarter, Samsung led the smartphone market with 28.6 percent share, followed by Micromax (14.3 percent), Lenovo (11.4 percent), Intex (9.6 percent) and Lava (6.8 percent).

In terms of the total market (smartphones and feature phones), Samsung again led the tally with 23.6 percent share, followed by Micromax (13.7 percent), Intex (13 percent), Lava (12.6 percent) and Lenovo (4.8 percent).

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